Thursday, March 18, 2010

Ever wondered what would happen to Michael Jackson's home after his death in June of 2009? Well according to Contactmusic.com, Christian Audigier, who was renting the house to "The King of Pop", planned to turn the Los Angeles home into his company's headquarters rather than renting it out again. The relocation was supposed to happen this past December.

http://www.contactmusic.com/news.nsf/story/audigier-plans-to-turn-jacksons-death-site-into-ed-hardy-headquarters_1108439

Ed Hardy Fall 2010 Product Lines

For those keeping up with the Ed Hardy trend, some of the products set to be released for the brand in the fall of 2010 include a line of handbags and baby products. The handbag line includes two of the most anticipated Ed Hardy bags, which are the Filina Satchel and the Tyla Satchel. According to Articlesnatch.com, the Filina Satchel has a western theme accentuated by colorful and unique fringe details. It is also made from canvas with a suade trim and front zip closure. It will retail for about $305.00. As for the Tyla Satchel, it is very feminine yet edgy, and made from canvas with a leather trim and front zip closure. This particular bag is expected to retail for about $275.00.











As for the anticipated baby line that many of us have been hearing about, it will include baby bibs, pacifiers, and BPA-free bottles. As stated by lilsugar.com, the BPA-free bottles and suckers will be manufactured in Germany using a silicone treatment to meet current safety standards and are expected to hit shelves in October. It is still not clear whether or not the line had something to do with the former co-star of Jon and Kate Plus, Jon Gosselin.





http://www.lilsugar.com/Ed-Hardy-Launches-Baby-Product-Line-4630320

http://www.articlesnatch.com/Article/Ed-Hardy-Handbags-For-Fall-And-Winter-2010/906470

Environmental Concerns/Efforts

For those of you concerned about the environment, I could not find any concerns or efforts related specifically to the Ed Hardy brand; however, Christian Audigier does have another line within his company that is eco-friendly. The name of the other brand is Crystal Rock, which is named after his daughter Crystal Rock Audigier. As stated by SoJones.com, Crystal Rock specializes in creating women's dresses that are 100% eco-friendly, which make the clothing ideal for people who would like to go green and still maintain a high sense of class and style while doing so.


Crystal Rock also offers shoes, accessories, bottoms, etc.http://www.sojones.com/urban-clothing/crystal-rock/

Friday, February 12, 2010

Social Responsibilites of Ed Hardy

Have you ever wondered what or how the Ed Hardy clothing brand contributes to the society? Although I was not able to find many of the social responsibilities related to the brand, I did come across an article talking about Christian Audigier releasing an OnmiPeace collection, in which 25% of the profits will be donated to charities that help support peace, education, human rights, and the end of extreme poverty in Africa by 2025. Audigier strategically integrated the designs of Ed Hardy to carry the significant OmniPeace vision that "Fashion Saves Lives". Celebrities such as Naomi Campbell, Eva Longoria, and David Beckham have pledged and wear their support for OmniPeace and the movement.



http://www.prnewswire.com/news-releases/ed-hardy-by-christian-audigier-launches-omnipeace-collection-at-magic-premium-section-booth-23417-62093727.html

Sunday, February 7, 2010

More About Ed Hardy
















The Ed Hardy clothing brand became very popular because it was worn by many celebrities including Britney Spears, Madonna, and Sylvester Stallone...some of the most photographed celebrities at the time.


The brand includes clothing such as active wear, denim, and t-shirts for men, women, and children.




Eventually, Christian Audiger added Ed Hardy accessories including belts, hats, shoes, sunglasses, and scarves.

Behind the Brand: Ed Hardy


Before Ed Hardy became household name, the designs were simply tattoo art created by the infamous tattoo artist, Don Ed Hardy. In 2004, a man by the name of Christian Audigier wanted to created a new clothing line, and felt that it would be appropriate to name the line Ed Hardy because it was based on Hardy's designs; Audigier was granted the exclusive rights to the designs of Ed Hardy and thus created the brand name that we all know and love today. Due to the branding efforts by Christian Audigier and his company, Ed Hardy is now one of the most famous brands in clothing history.