Behind the Brand: Ed Hardy

Before Ed Hardy became household name, the designs were simply tattoo art created by the infamous tattoo artist, Don Ed Hardy. In 2004, a man by the name of Christian Audigier wanted to created a new clothing line, and felt that it would be appropriate to name the line Ed Hardy because it was based on Hardy's designs; Audigier was granted the exclusive rights to the designs of Ed Hardy and thus created the brand name that we all know and love today. Due to the branding efforts by Christian Audigier and his company, Ed Hardy is now one of the most famous brands in clothing history.

http://www.donedhardy.com/about_us.html

http://www.prlog.org/10358939-the-history-and-products-of-ed-hardy-brand.html